IBM 2015 Annual Report
At times of deep change, IBM knows how to make big bets. This was true when they ushered in the era of tabulation. This was true when they pioneered the era of transacational computing. And it's true now; artificial intelligence–combined with the foundations that the company has built over the decades–is ushering in the new era Cognitive Business.
To make such a bold and progressive statement, IBM wanted to signal a shift by making their 2015 Annual Report an immersive, digital-first experience that felt like a different type of company. By showcasing all of their exciting partnerships and projects (over 150 of them), IBM proved that it's not only a company integral to the future of business, but one that will help shape it as well.