Eric Adams for Mayor
Born, raised and educated in New York City, Eric Adams has been a progressive Democrat who believes that New York’s comeback starts with making sure every kid has a fair shot at a safe and secure future. His campaign for Mayor of NYC focused on showcasing himself as a candidate fully invested with a lifetime of public service. Eric served 4-terms as a New York State Senator, was the first African-American Borough President of Brooklyn and a New York City Police Officer for 22-years.
Teaming up with the campaign team and exploring a multitude of various design solutions, we ultimately ended up going with a simple, bold and focused visual identity for Eric's campaign branding. Through a minimal yet engaging color palette and a typeface full of personality and strength, we were able to achieve a look that the team could flex easily, while being able to stand out.
Ultimatley Eric won the mayoral race with 67% of the vote.
![Artboard 1 copy 11@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-11@2x-8-1.png)
![Artboard 1 copy 11@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-11@2x-8-1.png)
![Artboard 1 copy 4@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-4@2x-8.png)
![Artboard 1 copy 4@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-4@2x-8.png)
![Artboard 1 copy 3@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-3@2x-8.png)
![Artboard 1 copy 3@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-3@2x-8.png)
![Artboard 1 copy 6@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-6@2x-8.png)
![Artboard 1 copy 6@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-6@2x-8.png)
![Artboard 1 copy 8@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-8@2x-8.png)
![Artboard 1 copy 8@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-8@2x-8.png)
![Artboard 1 copy 7@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-7@2x-8.png)
![Artboard 1 copy 7@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-7@2x-8.png)
![Artboard 1 copy 5@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-5@2x-8.png)
![Artboard 1 copy 5@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-5@2x-8.png)
![Artboard 1 copy 2@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-2@2x-8.png)
![Artboard 1 copy 2@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-2@2x-8.png)
![Artboard 1 copy 9@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-9@2x-8.png)
![Artboard 1 copy 9@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-9@2x-8.png)
![Artboard 1 copy 10@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-10@2x-8.png)
![Artboard 1 copy 10@2x-8](http://www.mattiasmackler.com/wp-content/uploads/2015/03/Artboard-1-copy-10@2x-8.png)