1. What does something have to do with anything? Everything!
Context: The history of design is the history of mankind.
Organization: Our experiences should be intellectually complex, yet functionally simple.
4. Nothing is something
Artistic: Defining something means that you've also defined the emptiness surrounding it.
5. Everyone loves a good story
Surprise & Delight: From our earliest ancestors painting inside cave walls to the latest posts on our Facebook walls, people learn through storytelling.
© 2019 Mattias Mackler. All rights reserved.