1. What does something have to do with anything? Everything!

Context: The history of design is the history of mankind.

 

2. Quality equals culture

Purpose: Societies should strive for the highest level of quality.

 

3. Simplexity

Organization: Our experiences should be intellectually complex, yet functionally simple.

4. Nothing is something

Artistic: Defining something means that you’ve also defined the emptiness surrounding it.

5. Everyone loves a good story

Surprise & Delight: From our earliest ancestors painting inside cave walls to the latest posts on our Facebook walls, people learn through storytelling.

© 2016 Mattias Mackler.  All rights reserved.