Google Cloud Next '18
Next is Google Cloud's global exhibition of inspiration, innovation and education. Taking place in San Francisco, London and Tokyo, audiences can discover how the cloud made for everyone is built by everyone. Together.
In partnershiup with the Google Cloud brand team, we developed a visual identity to bring this festival-like event to life. What we developed was a modular, ever-changing identity system – just like cloud technology itself.
Agency: FutureBrand
Animation: David Dodge
Photography: Mark Wickens
OOH & Awareness
The first Next event was in San Francisco, where we hit up SFO, billboards and lobbies throughout the city and even painted a large-scale mural downtown.
At the event
We helped create some of the applications inside and outside of the Moscone Center, from large-scale building wraps and wallscapes, to sweating the small stuff like sign-in screens, name badges, posters and t-shirts.
Experiential extras
The super-talented and amazing events agency, Sparks, took our visual identity and created a beautiful experience throughout the three days.
