Pfizer Ex Conference
How do you help Pfizer’s internal Worldwide Innovation Team–a small but passionate group–accelerate innovative thinking throughout their global offices with the tiniest of budgets?
Create a new and exciting conference environment that provides fresh and inspired resources not typical for a pharmaceutical company. Located at the Google headquarters in New York City, over 100 of Pfizer’s most recognized leaders from all over the world (along with thousands of online Pfizer employees) were invited for two days of listening to innovation leaders speak from varied industries.
We not only renamed and rebranded the conference from scratch, but we made sure the entire experience felt refreshingly new. With more casual seating arrangements, interactive breakout sessions, we made sure people were actively involved and making connections for the full two days.
© 2016 Mattias Mackler. All rights reserved.