Google for Education
IT Administrators want the best technology in the classroom–but they're forced to make trade-offs between functional needs and aspirational goals. Google for Education's products remove everyday barriers, elevating their role from support technicians to catalysts for collaborative learning.
We created a campaign for these administrators, removing the mundane of I.T. by bringing out the playful side of being fast, productive and collaborative. With three 30-second video animations–along with a bunch of banner ads, a direct mailer and a simple landing page–we were able to deliver a cohesive, fun look and feel that hopefully engages the I.T. guys and gals to take a look.